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Color, Balance and Emphasis: An Infographic on How Graphics Work

Any size business can take advantage of custom infographics to better communicate and attract interest. Any process or idea you would like to explain to potential customers can be illustrated with eye-catching graphics. Talk to your printer about creating your own custom infographics for your blog, website, signage or print collateral and you’ll get excited about the potential and creativity of illustrating your business.

Infographic on how Graphics work

This infographic was provided courtesy of Bigstock Photo.

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

 

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Great Balls of Fire: Two Great Stories on the Longevity of Print

Civil Defense brochure found in Dictionary

Print has a way of sticking around.

And while it can often be neglected in the excitement surrounding digital and cutting-edge communications today, print continues to thrive and surprise. It’s very physical, tactile nature is the reason for the powerful impact and longevity of print. Two great illustrations of that popped up on the same day.

Here at the print shop sat an old dictionary from the mid 1950s, purchased at Good Will, and gathering dust. Yesterday our bindery manager discovered, tucked back inside the pages, a Civil Defense brochure from 1959 outlining the emergency drill in case of a direct nuclear attack on Asheville or Buncombe County. Seems our proximity here to the Oak Ridge facility in Tennessee put us in harm’s way. Interesting reading – a great insight into the mindset of the Cold War days. The brochure, printed in patriotic red and blue, had hardly ages at all, well preserved between the dictionary pages.

Great Balls of Fire Brochure

And the same day we stumbled across the story online of a rediscovered typeface – Doves Type – that had spent almost 100 years at the bottom of the Thames River in London. Designer Robert Green led the search for the type which had been thrown off a bridge into the Thames in 1917 in an attempt to settle a dispute over it’s usage. Green’s team retrieved about 150 metal type  pieces, rediscovering what was once a lost typeface. (Watch a short BBC film about the story below.) And to bring the story totally up to date, you can now follow Doves Type on Twitter @thedovestype.

So you never know where you might find a lost piece of print history – tucked in the musty pages of a forgotten book or at the bottom of a river. Either way, print can surprise you, proving itself to be influential long past your wildest expectations.

Doves Typeface on Twitter

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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EDDM – Is Every Door Direct Mail Right For You?

EVery Door Direct Mail Simplified

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – all at the lowest price ever.  However, as with all things postal, you may also encounter a few potentially confusing rules and paperwork. Read on for a little clarification…

What is Every Door Direct Mail?

EDDM is a USPS program that seeks to make direct mail easier and less costly for small businesses. Using EDDM Retail, you send your mailpiece without a list of addresses or a permit to every address in targeted areas (carrier routes) which you select. Each printed mailpiece will be exactly the same (i.e., no cost for variable data addressing, no individualized addresses). Customers go online and use the USPS EDDM Retail program to select carrier routes and generate necessary paperwork. Of course this saturation mailing has some limitations: you can only mail 5,000 pieces per mailer per day, your piece must meet the specs for a standard machinable flat, your piece must be printed with the correct EDDM indicia, and you must bring the mail physically to the Post Office that services the carrier routes you chose. Also you must fill out the requisite postal forms and labeling, as well as follow bundling and packaging requirements. You can read more online at usps.com/everydoordirectmail.

What is the Difference between EDDM Retail and EDDM BMEU?

BMEU stands for Business Mail Entry Unit. EDDM BMEU allows larger businesses who already maintain a mailer’s permit for payment and tracking of their direct mail to use their permit and to drop off their EDDM to the Business Mail Entry Unit. With this method, mailers are not limited to 5000 pieces per day and the rules for what type of mailpiece qualify are more flexible.

While you can go it alone with the Post Office online, EDDM may be a daunting task for anyone new to bulk mail. (You can check out details of the USPS program online here.) The USPS has posted an in-depth video presentation on the EDDM service. We have broken the video into two parts and you can watch them by clicking the video links:

Every Day Direct Mail Video 1
Watch the EDDM video part one

Every Day Direct Mail Video 2
Watch the EDDM video part two

What are the Benefits of Every Door Direct Mail?

Every Door Direct Mail service lets your business send advertising without the need of an address list or the cost of addressing. The USPS rate for EDDM averages $0.175 per piece! A letter carrier delivers your piece along with the day’s mail to every address on the routes you choose. EDDM allow you to:

  • TARGET every address
  • REDUCE production costs
  • SIMPLIFY the mailing process

Discover the Possibilities…

  • Invite customers to a Grand Opening or Open House
  • Offer timely coupons or promotions
  • Announce events & sales
  • Publicize your participation in community events
  • Highlight your hours of operation, new services,
  • menu, mission statement or products
  • Emphasize your location and enhance your brand
  • Thank customers for their patronage

EDDM helps retailers and service-based businesses reach their local target customers – a good fit for the following:

auto dealers and repair shops  •  restaurants  •  pharmacies
clothing stores  •  furniture dealers  •  flower shops
coffee shops  •  bakeries  •  attorneys  •  schools  •  real estate firms
health-care professionals & practices  •  dry cleaners  •  home-improvement companies

Downside?

EDDM paperwork
There’s always paperwork involved!

Perfect for some businesses and some direct mail objectives, EDDM is not always the smartest option for everyone. Why? In general, targeted direct mailings – where you “edit” your mailing list for various factors such as age, income, and lifestyle of the folks you want to reach – produce greater results and therefore greater profits. Consider these situations: if you are a restaurant and want to get coupons out into the hands of locals who pass by your place daily and are the most likely to stop in, EDDM saturation mailing could be your smartest approach. But if you are a business selling products specifically for the elderly or homebound, sending mailpieces to every address in a neighborhood could be a waste of your investment. A targeted mailing to only elderly or disabled residents in a wider area would yield more positive results.

Best advice?

Talk to your printer about which mailing strategies will work best with your budget and your direct mail goals. Rely on their experience with the USPS and with integrated marketing to make your life a little easier… and more affordable.

Contact us at ImageSmith to get started with Every Door Direct Mail today. You choose, through the USPS site, exactly the areas you wish to saturate with your mailing and we’ll handle all the paperwork, packaging and regulations. No mail list, no hassle, and – if you decide to take advantage of EDDM BMEU – no need to apply for a postage permit, you can use ours at no added cost.

 

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The New Yorker at 90: The Art of Great Cover Art

It’s easy to love The New Yorker. Their editorials, criticism, opinion, reporting, poetry, and celebrated cartoons have consistently set a gold standard of excellence for publishing.  The venerable magazine is celebrating 90 years of groundbreaking, respected coverage of much more than the New York literary scene, and must be basking in the accolades from readers and critics. You know you’re pretty influential when bloggers take the time to praise and interpret the shape of just one letter in your masthead!

The New Yorker covers provide a master class in creative illustration and graphic design. Timely and often controversial cover art is a mainstay of the magazine as the New York Times notes the covers have taken a distinctive shift “from polite to provocative.” The editors seek out innovative artists who movingly capture the nation’s excitement, fear, contradictions or spirit in a graphic image that gets noticed, sells magazines and ultimately proves the enduring power of print.

Great graphic design brings order and meaning to a complex or hard-to-define subject – and The New Yorker covers excel at that. Wit and creativity are needed to illustrate a complex point of view or clash of points of view in a deceptively simple artwork. Some magazines rely on the excitement and buzz generated by a controversial cover image simply to get attention for attention’s sake – think Sports Illustrated’s swimsuit issue or the outlandish banner headlines of the tabloids. Conversely, The New Yorker covers do more than exploit an event’s moment in the mainstream spotlight – and they often make news in and of themselves.

Often a great cover image becomes indelibly linked in our minds to the events or topics they address. As the covers below prove, the creation of a great cover illustration also has a story behind the scenes that is equally interesting:

The New Yorker Covers
© The New Yorker

Sept. 24, 2001: read the story behind the uncredited cover commemorating the tragedy of 9/11.

Dec. 8, 2014: Bob Staake’s poignant illustration of the racial divisions in Ferguson, MO.

July 21, 2008: “The Politics of Fear” by Barry Blitt – one of the most satirically controversial covers in The New Yorker’s history.

 

The New Yorker Covers
© The New Yorker

July 8, 15, 2013: “Moment of Joy” by Jack Hunter, celebrating the defeat of the Defense of Marriage Act (DOMA).

Jan. 19, 2015: “Solidarité” by Ana Juan, memorializing the massacre at the French satirical magazine Charlie Hebdo.

Dec. 16, 2013: “Madiba” by Kadir Nelson, for the passing of Nelson Mandela.

 

To show the importance of cover art to the magazine’s essence, The New Yorker decided to print not one but 9 different covers – one for each decade – for it’s special anniversary double issue. Each image seeks to bring the iconic cartoon dandy Eustace Tilley who appeared on the first cover in 1925 into the 21st century. And in order to ensure they stay as relevant and dynamic in the next 90 years as they have in the past, the magazine just hired ad agency SS+K to steer and coax it’s brand progression.

 

 

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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Kuler is now Color! Plus, the New Color Theme Tool in Adobe InDesign CC 2014

 

InDesign-AdobeColor1

InDesign Color Themes Tool in ToolbarThe latest update for Adobe InDesign CC 2014 gives you a great new tool for creating a beautiful matching color palette based on the images and artwork already in your layout. The Color Theme tool will create for you 5 different 5-swatch palettes or themes of color with a simple click based on the objects you have selected on your page, which you can then add to your swatches palette or export to Adobe Color (formerly Kuler – will get to that in a moment) for use in other applications and on other devices.

InDesign-ColorThemesIf you have a photograph placed on your page, select the new tool then click the photo. The Color Theme tool will select a range or palette of colors based on that image. It will also work on a vector object, shape or a selected area of your layout including several different objects. A main 5-swatch color theme shows up automatically. By clicking on the down arrow you will see four additional “themes”: Colorful, Bright, Dark and Muted. These will give you variations of the basic theme from which to choose.

InDesign-OutputIntentA button to the right allows you to add any or all of the themes to your Swatches palette. Option clicking that button will allow you to add just an individual color. The colors are by default defined according to your “document intent.” If you hadn’t noticed, whenever you create a new InDesign document, there is a drop-down menu called Intent where you choose if your creation is heading for the Print world, for the Web or for Digital Publishing (e-Pubs). By double clicking the actual Color Theme tool in the toolbar, you can choose to leave your colors “defined as per document intent” or go ahead and decide for yourself to have the colors rendered as CMYK or RGB. In the prepress department here, we were hoping the tool would include the magic of matching the closest PMS color to the selected sample, but no such luck…..yet.

InDesignColorThemes-PalettesNow here’s another new feature. Adobe Kuler is now Adobe Color. You can access your Creative Cloud Color account directly in InDesign by going to Window – Color – Adobe Color Themes. In the panel that opens, you can access all your previously defined Kuler… er, Color themes, explore the themes of others just as you did with the mobile app or online, or create new ones from scratch. Any themes you create in PhotoShop or Illustrator are also here to share. Adobe has integrated the favorite advancements of its former Kuler app directly into the Creative Cloud applications in a very seamless, easy to use way.

InDesign-WhatsNewYou can watch a couple of very brief overviews of these new features from Adobe by going to Help – What’s New… These new features are very intuitive and a great tool for your color inspiration. The integration of Adobe Color directly into the Creative Cloud apps is very handy and will be welcomed by the Kuler/Color community, though I’m already finding it difficult to stop calling it Kuler.

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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Why We Started Double Spacing after Each Sentence, and Why Typography Says “STOP!”

 

"One day, we will not have to separate sentences with two spaces."

 

The first thing I was told years ago on my very first day of work in prepress was to forget the old rule from high school typing class about using two spaces between sentences. When you learned to type on a typewriter, that became second nature and it was a hard habit to break in the beginning. But I only recently learned the reason WHY two spaces are no longer used, thanks to an excellent history of the phenomenon by Farhad Manjoo over at Slate. He makes a convincing case for why today you should “never, ever do it.” Knowing the reason always beats the the standard justification of “because that’s how it’s done today.”

First, rules in typography really are rules! Of course there are exceptions where rules are broken for good reason, but “that’s how I was taught” is not one of them! The rules of typography were agreed upon over years and years of professional development of “best practices.” In the early days of typesetting – so they tell us – the rules had not been developed yet. Printed material might have one space between sentences, it might have four. What was a “space” anyway? The size certainly varied. But as time rolled on, typesetters standardized their work and one space became the rule. Enter the typewriter.

Monospace type examplesTypewriters revolutionized business communications, and also created the need for the now outdated 2-space rule. Typewriters before the 1970s were monospaced – each letter the same width as any of the other letters or characters, unlike the type you are reading right now. Typewriters had no kerning or tracking capabilities and the result was difficulty in distinguishing sentences from each other because of all the “loose” spacing between letters. Two spaces between sentences proved to be generally more pleasing to the eye and easier to read.

So that’s the reason. But we aren’t using typewriters anymore! Even the later typewriters employed proportional type, ending the need for any extra spaces. Two spaces make an unpleasant gap in blocks of type. In the prepress department, the first step to placing and laying out a customer’s text is to do a “Find – Replace” for two spaces.

If you are still dropping in those extra spaces between sentences, you are not only saying that you are most likely over 40 and learned to type on a typewriter, but that you don’t like change very much! It really isn’t that hard a habit to break. Some specific workplaces or disciplines still cling to the two-space rule… I’ve heard the legal world is one of those. If you earn your living in one of those fields, you have an excuse. Otherwise, if you choose to hang onto the old 2-space rule, just be aware that the visual text you are creating in your emails and documents is saying things about you which you may not intend!

…and one more unbreakable rule: no indenting paragraphs with FIVE SPACES! Still see that typewriter holdover from time to time as well.

 

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

 

Stick on Mustaches from Traveler Beer

What is more fun than a stick-on mustache?!

…well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer Company a pro at integrated marketing. Combining a great product and marketing design with social media buzz is one step. But in Traveler’s current campaign, the vital link between the products and the online excitement is good, old-fashioned print and promotional products! It is exciting to see these traditional marketing tools put to their best use in combination with the latest in digital communications.

Traveler is “introducing” to the American market the European tradition of “shandys” – quality craft brews combined with carbonated citrus or fruit flavors. The four Traveler flavors use lemon and lime (“Curious Traveler“), grapefruit (“Illusive Traveler“),  strawberry (“Time Traveler“), and pumpkin (“Jack-O Traveler“). With such a unique product, Traveler is wisely shaping their marketing around the adventure of a new experience. By using a turn-of-the-LAST-century flavor to the graphics, they are reinforcing the idea that these flavors have been around a long while in Europe and proven a favorite. With the current public preference for all things hipster, the classic Victorian handlebar mustache works as the perfect representative of the product, and the perfect way to involve consumers in becoming a part of the marketing itself.

Promotional Products from Traveler Beer

Traveler’s mission was to involve the public through social media – Facebook, Twitter and Instagram, primarily. To achieve that, they created a great variety of bar swag and promotional products to put the Traveler brand into consumer’s hands. Online, and in retail outlets, bars and restaurants, you can find branded t-shirts, backpacks, glassware, bar taps, and on and on. The key to actually involving folks in the marketing game is a set of stick-on mustaches attached to printed cards. The card for each style mustache directs the user to stick on the mustache, take a photo, and post it online with the hashtag #TRVLR. The result has been that elusive social media buzz and virality that makes a marketing campaign successful.

Twitter and Instagram SelfiesThe payoff for the consumer? Primarily, the fun of seeing their mustachioed selfies online! The Traveler website has a page called TRVLR GLRY with Mustache and Traveler of the Week photos, and shots from parties and events hosted around the Traveler products. Search for the hashtag #TRVLR on Twitter or Instagram to see all the folks joining in the fun.

The greatest part of this type of marketing? It can be done on a large scale like Traveler has shown us, or on a small scale for a local business with a lot less money and time to invest. Print and promotional products can be designed to encourage the recipient to actually market for the brand – post a photo, wear the logo, visit a webpage, or share the experience on social media of using the product. The reward for doing that can be a coupon or discount, a contest prize, or it can just be the kick of seeing one’s very own selfie on a website. When done right, adding the social media component to a standard print marketing campaign only amplifies the impact of the original idea but with very little, if any, added investment. For the consumer, it enhances your brand image and their enjoyment.

 

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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Designing Product Labels: Stick a Label on a Bottle with Illustrator and PhotoShop

 

Creating a wine label in Illustrator and Photoshop

OUR PROJECT: design a label and show it in use on the actual product. We need to create print-ready label files AND on-product demos for proofing those labels – a very common scenario for the designer. Moreover, our goal is also to end up with a usable set of files that are organized, fully editable and ready to be repurposed for any integrated marketing projects that lie ahead. What is the best approach for digitally sticking a label on a bottle?

We love Illustrator.  The ability of vector artwork to be edited, printed in spot colors, redefined for other purposes and resized to any dimension without loss of resolution or quality makes it a versatile winner for multipurpose projects. On the other hand, PhotoShop is essential for realistic product presentation. Amazing effects can take a vector label file from the design stage to a true retail appearance and on-product photo. Using both programs in a coordinated way will leave you with a flexible set of files that can be used for offset or digital printing, wide format product displays, realistic proofing and any other application you might need. When you return to prepare other labels, these files are invaluable time-savers.

The label design for this whiskey bottle began in Illustrator. The customer’s requirements were a matte finish paper with a die cut shape. The handiest solution was to create the label in Illustrator, then manipulate that file into PhotoShop for the proofing and on-product look. Here, all of the type and design elements were created as vectors in Illustrator, and assigned the PMS spot colors that would be needed for offset printing. This part of the job is essentially a typical design/print job.

Creating a wine label in IllustratorWhile working in Illustrator, it helps to be able to see your design on the actual bottle as you work. So, we placed the .tif image of the bottle on its own layer and locked it. An image of the paper was placed on another layer – just for reference – along with the outer shape of the label. We then made a clipping path of that shape on the paper layer so that with all layers turned on, the Illustrator file appeared like the finished label on the bottle – minus the PhotoShop effects. These two layers are not for print purposes – only to help you visualize the end product while designing. Play around with the design of the label until finished, turning off the “bottle” and “paper” layers as needed. From this file, we can generate any actual print files for production of the label.

Now – over in PhotoShop: we wanted to show the label on an actual bottle, both for proofing to the customer and to create imagery for use in several related projects (no special photoshoot necessary!) We start with the photo of the bottle itself. This image is much larger in size than the actual bottle, being a high resolution image suitable for wide format output. If you have worked in Illustrator at the actual label size, you will need to enlarge the vector design when you bring it into PhotoShop – no problem as vectors can be easily resized with no loss of quality. Copy the parts you want to use in Illustrator and paste into their new PhotoShop layers as Smart Objects. By working with Smart Objects in this way, you can double-click on your layer and the artwork will open in the native application (in this case, Illustrator) for editing. When done, click save and the art updates in your PhotoShop file. Learn more about how great Smart Objects are for design versatility here.

Tip: be sure and carefully name each layer you create. I often think I will remember which is which, only to wind up confused and searching through layers one by one to see what I have created. You can easily use dozens of layers in one simple project, so take the time to name them as you create them.

For certain effects to work in PhotoShop, you must rasterize the Smart Object layer before you can proceed. If you are unsure and want to do that safely, make a copy of your Smart Object layer and turn its visibility off – that’s your backup. Now rasterize the original layer and proceed. You can always trash that if the results aren’t right and turn back on the layer you saved. Here, we brought in vector pieces of the label in different groupings so as to be able to apply various lighting effects and filters on different parts, hopefully recreating the appearance of a realistic label. You can experiment with various layers to find which works best for your project. In this case, all the ink coverage (the red bar, the type, the logos) were kept together in order to use a light reflection effect on them that would simulate the ink on paper. Using Photoshop to create Wine LabelThe outer border required a different look, as it was set to print in metallic ink. We brought in a layer that looked like gold foil and a layer which held the label frame as a Smart Object. First we selected the pixels on the frame layer and turned its visibility off, switched over to the foil layer, selected the inverse and deleted. What was left is the shape of the frame, but filled with the reflective foil (see photo at right). As this is not a Smart Object layer, you can go ahead and apply bevel and emboss effects to make it stand out a little more from the rest of the matte label.

Save this heavily layered version of your project – it allows you to easily edit individual parts during proofing or for future applications. You could easily switch out the paper layer, substitute a silver background, entirely redesign the label, or even insert a new bottle and background. By starting off on the right foot, you can confidently edit and repurpose your designs with a minimum of wasted or repeated effort.

 

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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Auto Generate QR Codes with Data Merge in InDesign CC 2014

 

Generate QR Codes in InDesign Data Merge

The Data Merge function in InDesign is a powerful, versatile tool for integrated marketing. We use it for variable data printing to personalize individual pieces – text and images – and, if a direct mail piece, to address and barcode for delivery to the USPS. The latest enhancement to Data Merge is the ability to integrate automatically generated QR codes into the Data Merge workflow. The best part is InDesign does almost all the work.

As you may know, InDesign CC will automatically generate a QR code within a document.5 types of InDesign QR codes Choose Object – Generate QR Code. From the Content tab, you can choose which of 5 main classes of QR code information you want to create: Text, Website, Text Message, Email or Business Card/Contact Information. The Color tab will let you change the QR code from standard Black to one of your other Swatch colors. When you click OK, the code loads onto your cursor for placement (or if you already selected a placeholder box, it places itself on the page). It can be resized to any dimension needed and is a high fidelity graphic object – in other words, it behaves just like a vector piece of artwork.

To automatically generated MULTIPLE QR codes through a Data Merge, the key lies in correctly entering the data in your Data Source .csv or .txt file. You will need to create a column (in Excel for example) and – this is the important part – name the column beginning with a hashtag (for example, “#QRcodes“). Within that column you can mix and match any of the 5 types of codes, but the data entries must be in the following formats:

  • For plain text: simple, just enter the text you want to be encoded.
  • For an SMS Text Message: SMSTO:<Phone number>:<Message>  Example: SMSTO:8285551919:Call me!
  • For a Website Hyperlink: URL:<url>  Example: URL:http://www.imagesmith.com
  • For and Email Message: MATMSG:\nTo:<email address>\nSUB:<subject>;\nBODY:;;<body of email>  Example: MATMSG:\nTo:[email protected]\nSUB:Your Subject;\nBODY:;;bodyofemail
  • For Contact or Business Card Info: BEGIN:VCARD\nVERSION:2.1\nN:<last name>;<first name>\nFN:<full name>\nORG:<your workplace>\nTITLE:<job title>\nTEL;CELL:<cell number>\nTEL;WORK;VOICE:<voice number>\nADR;WORK:;;<address>;<city>;<state>;<zip>;<country>\nEMAIL;WORK;INTERNET:<email address>\nURL:<website url>\nEND:VCARD

Data Merge Panel in InDesignBack in InDesign, choose Select Data Source on the Data Merge panel options and then link the .txt or .csv file you created to this document. Draw a box as the placeholder for where you want the QR codes to print on your page. Now link that placeholder to the data by selecting it and then clicking the “qrcodes” field title in the Data Merge panel (the hashtag you put on that column in Excel will not show up in InDesign, but it does allow InDesign to recognize that data as QR code information). Your placeholder will then have a dashed border selection line around it, signifying it will create QR codes when merged.

Finally, merge your document either by choosing “Create Merged Document” (which will give you a multi-page InDesign document) or “Export to PDF” (which creates the finished multi-page PDF file). If your InDesign document is a 2-pager and you have an .txt or .csv file of 100 entries linked, you will create a 200 page PDF file.

One snag: I cannot figure out how to generate QR codes this way in any color other than black. While InDesign lets you choose a color for individual codes you create within the application, I have not been able to find out how to “colorize” the placeholder for the merge in order to generate multiple QR codes through Data Merge that are any color other than black. If you know, please tell us how. If not, then perhaps that ability will come in a future update.

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.