print – Page 6 – ImageBlog

May 20, 2013

Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?

Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the inserts into the printed pieces during manufacture) are most famously successful for magazines and newspapers to advertise their subscription offers. Their size makes them perfect as business reply mail, coupons for in-store and online sales, or to call out special offer from within the larger print piece. “Bind-in” cards stay attached to the piece, usually with a perforation to allow removal.

Normally inserts prove bothersome by falling out inconveniently and making me stoop to pick them up, or as I browse the rest of the magazine or catalog I am trying to keep them from falling out again. Bind-in cards annoyingly cover up part of the page that I want to see. These “aggravations” are in fact part of the reason insert cards work for marketing – they force us to stop and potentially, in those extra precious seconds, notice the name or information on the card.

I recently received a catalog from Pier 1 imports, and while several blow-in cards came falling out, the one above caught my attention above the others – and prompted me to think about why. It is actually a bind-in card, but three things, in retrospect, stood out enough to make me stop and look at it, flip it over and see what it was about:

The design: specifically the colors. Like the type, they are loud but pleasing. The designer knew the visual had to stand out in front of a busy page full of advertised merchandise, and this design does.
The die cut: that icy pitcher of tart lemonade looks like it could almost be lifted off the page. Maybe I was thirsty at the time, but it made me take notice, and the outlined shape caught my eye over all the other rectangular inserts, which I totally ignored.
The anonymity: If the front of this card had the company logo emblazoned on it, I think my initial reaction would have been to assume I already knew what it was pushing and need not look any further. Because it looked more like a big flavorful offer for lemonade, I flipped it over and saw an offer for $50 off a purchase at Pier 1. Good marketing.

When you are planning your print marketing, take a few minutes to think about the ways direct mail or other advertising has influenced you, caught your eye, or directed your behavior. Pick up your stack of mail today and notice which piece attracts your notice the most – then try to state three reasons that particular item got your attention while others were bypassed. Learning to incorporate those sound and creative ideas into your own promotions can make your marketing dollars do a lot more work for you. Creativity will get you noticed.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

May 17, 2013

Gradient Banding in Wide Format Printing: Can You Prevent It?

A quick check online convinces me that a lot of folk – designers, artists and printers – are frustrated with gradients that print with banding, or clearly dileneated “steps” of color visible in both digital and offset printing and which can be even more dramatic in wide format output. The bottom line is that those sweet gradient tools in your design software do not come with warning labels to prepare you for the resulting output in print. Gradients will normally (but not always) look good onscreen, but the technology to print them with similar ease falls short. The current best solution is to apply PhotoShop effects to minimize or hide the banding. The drawback is just like a great medication with a not-so-great side effect, this can produce unwanted results: colors can shift and the image may print “grainier” than originally planned.

A radial gradient should ideally look smooth, like a sunburst. The sample below, however, shows how it generally prints like the Looney Tunes logo.

There is no fix for the banding problem when saving your Illustrator files. We’ve often searched for that magic button, with no luck. Below are a few photos from a recent experiment where a stubborn orange-to-yellow gradient in a client’s wide format pop-up display printed with visible, distracting banding regardless of file type, compression or other options used. Saving the file as eps, pdf, opening in PhotoShop, increasing resolution, optimizing with PitStop…. no luck. Each resulted in the same diagonal “steps” in color.

The reason these efforts fail lies in mathematics and the physics of print, and I will admit to having only a shady understanding of these technical causes. For the scope of this post, let’s just point out that there are only so many “shades” or steps between one color and the next that are renderable in print. Your goal is to make a smooth transition from one color to the next, and the CS software makes that very easy in the design phase. However, the factors at play when you try to print your creation are the size or amount of space over which that transition occurs on the printed piece, the colors you have chosen to blend, and the resolution of the printer. Mathematically, at some point the printer has to go from one “step” to the next – and often the result to the human eye are bands or lines at which those changes occur. If you have chosen colors that are close together, you have even fewer “steps” between them with which to work. While PhotoShop, Illustrator and InDesign generally render smooth gradients onscreen, the science behind image rasterization and both offset and digital printing is not so forgiving to the viewer.

The fix for our wide format print in this case was to take the gradient portion of the job into Photoshop (it was originally created in Illustrator, we think!) Step one: we applied a Gausian Blur. The amount? Well that completely depends on the image. I just decide visually, bearing in mind whether or not the image I am working on is viewed at full-size onscreen or will be enlarged when printed out. A small grain visible now will be twice as large if printed at 200%. Next we created a layer with the mode set to Overlay and checked the box “Fill with Overlay-neutral color (50% gray).” To this layer we added Noise. Again – I decide visually how much noise to use (that’s an odd statement if you think about it!). Unfortunately, it is a guessing game, but with experience you will know best how much “graininess” or added texture will be acceptable without being enough to distract or compromise the output image.

The result here was a minor shift in colors and a slight visible texture or graininess that wasn’t there before. But both served to hide the banding problem! Both were acceptable results as the overall appearance of the gradient was smooth and pleasing.

Tips to prevent or minimize banding in gradients are easy to find online, but often your individual design is built in such a way that many of the tips seem unworkable. Like ours, the most common banding-buster tips require you create (or recreate) your gradient in PhotoShop as we did above, and then add noise to the image. However, you might have other elements in your design such as type, vectors or other effects applied in either Illustrator or InDesign which prevent you from moving the entire file into PhotoShop. If the file has been received from another person or client, then you might not have access to the individual pieces of the file and would be stuck trying to put the entire document into PhotoShop as an image in order to play around with possible filters. Apparently there is no “one size fits all” fix for this frustrating problem. Designers should be aware that gradients present difficulties and often require cooperation with your printer ahead of time to avoid unpleasing results.

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

April 30, 2013

“Pencil to Pixel”: Exploring the Physical History of Typography

UPDATE: While the exhibit only ran during the first week of May 2013, you can still enjoy scenes from the show. The amazing installation has been preserved in photographs by Esto, an architectural photography firm. You can access the pristine images of the Pencil to Pixel exhibit in their searchable, purchasable stock-image library, which includes over 100,000 photos in their archive.

UPDATE 2: Check out this blog post from printmag.com with some photographs showing close-ups of several of the exhibition’s artifacts and participants.

Entering the world of print and graphics in the mid-90s, type for me has always been a digital experience. I often forget how typefaces, then and now, begin on someone’s sketchpad. The rich history and craftsmanship behind well-known typefaces of today is on exhibit in New York right now thanks to the British firm Monotype‘s “Pencil to Pixel” exhibition. This show features the tools, artifacts and artworks of typographic innovation. The website explains that the exhibit “…brings together the past, present and future of a unique typographic institution. Spanning over a hundred years, the expertise and craftsmanship of Monotype has shaped the way in which we see and read the everyday world around us.”

It looks like an intriguingly rich show for anyone who enjoys the craftsmanship and design of great typography. My personal favorite: Eric Gill’s 1928 pen and ink drawings for Gill Sans Italic. (photo source: Wallpaper.com)

The exhibit runs May 3 – 9, 2013, after it’s original installment in London during November of 2012.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, integrated marketing and environmental responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

April 26, 2013

Boston Magazine Cover Design: Moving Tribute, Powerful Print

Boston Magazine: www.bostonmagazine.com, Cover image by Mitch Feinberg

Sometimes an image captures the heart and emotions of a nation. Even in a world of film, video, 3D imaging and iMax movie experiences, a single still frame frozen in time can speak in a unique, powerful way for people with a power that other media cannot duplicate. Boston Magazine has created such an image that is both a moving tribute to the tragic bombings in Boston and a telling demonstration of the enduring power of design and the printed image.

Boston Magazine produced a cover image in response to the Marathon bombings in that city which seems to be an overnight sensation, currently making the rounds on social media. The heart shaped design composed of shoes from actual Boston Marathon runners visually tells the story of hope and endurance behind the experience of the bombings. All the major networks have reported on the image and its creation as a top news story. The powerful design will be printed not only as a magazine cover, but also as a poster with proceeds going to The One Fund – Boston. If you are interested in obtaining a poster of your own and thereby contributing, Boston Magazine says, “Please send us an email at [email protected] if you would like more information about the posters once they’re available.”

Yes, many of us will experience the image digitally as it permeates the culture through social media. But the printed magazine cover and the subsequent demand for a poster bring the image into the tactile world as a keepsake. Great design in a cover image can produce a print edition that becomes a lasting keepsake for many. Even in an increasingly digital world, print retains the power to influence and communicate in a unique way.

Below are a couple of other memborable cover images memorializing the events.

Time published a special “tablet-only” edition with the cover image below. You can download it here. (photo: Bill Hoenk)

The New Yorker’s “Shadow Over Boston” issue features the artwork of Eric Drooker:

Donate to The One Fund – Boston here to help those affected by the Boston bombings.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

April 10, 2013

Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued effectiveness of direct mail campaigns for marketing to their integration with other online and offline marketing methods, it looks like the preference of consumers for the physical nature of printed matter still pays off in increased conversion rates and marketing ROI. Also, small companies and non-profits are reaping the benefits of VDP personalization in increasingly targeted campaigns that drive up response rates as their database management matures. A couple of the stats from PrintisBig:

Since 2004, direct mail marketing response rates are UP 14%, while email marketing response rates are DOWN 57%.
In 2010, US companies increased sales through direct marketing to the tune of $702 billion.
Advertisers in the US spend $167 per person on direct mail, earning $2,095 worth of goods sold. That’s a 1,300% return on investment.
Non-profits gain 78% of their donations from direct mail.

Source: PrintisBig.com

Rather than seeing an EITHER/OR situation between direct mail and new digital alternatives, embrace the opportunities of mobile marketing, qr codes, email, social media and website e-commerce as a whole new box of tools to get our your message and/or drive sales. To abandon print and it’s proven effectiveness in that transition will prove costly!

Rely on your printer for advice and direction with integrated marketing. They should be able to provide you with everything from encouragement along the way to complete design, layout, copywriting, production, multi-purposing, online implmentation and distribution of your marketing outreach. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

February 25, 2013

New Global Forever Stamp from the USPS: Great Design, Great Idea

Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in the world (or a 2 ounce letter to Canada), and these stamps may be used in the future no matter how much postage prices change. They may be purchased individually or in a sheet of 20 for $22.00.

The beautiful stamp was designed by Greg Breeding, art direction by William J. Gicker, and the composite satellite image of the earth was created by Leonello Calvetti. The unusual round shape is eyecatching and unique, a suitable fit for a stamp that has a unique function and carries its message around the world.

The USPS, which receives no tax dollars for operational expenses and funds itself through the sale of its products and services, is actively branching out in social media and marketing to its customers, especially stamp-collectors. Check them out on Facebook or Twitter @USPSStamps. For philatelists, or stamp collectors, the USPS has a great site called Beyond the Perf, showcasing upcoming stamps, first-day-of-issue events and other stamp-related news.

January 4, 2013

InDesign Quick Tip: Remove Unwanted or Unused Colors from the Swatches Palette

This is the first in a series of quick, explanatory posts about easy tricks in InDesign that could save time and the expense of prepress charges. First the tip… then some explanation if you want to read further.

To check for and remove unwanted color swatches in your file: click the upper right corner of the Swatches palette, and choose Select All Unused, then click the trash can to delete. If you have swatches left that you do not want in your file, some element within your document is using that color. Click on that swatch and try to delete it as well. If you have no embedded or linked files in your document that brought in that swatch, you will be prompted to change the color (which is being used somewhere in your document) to one of the remaining colors in your palette and problem solved! If the swatch is not able to be trashed, it has arrived in your palette from a “placed” item. You will have to go into that linked logo, artwork or photo in it’s native application to redefine the color to the one you need in your job. Once relinked, that swatch will be freed up to be deleted from your palette.

We see a lot of files with color conflicts come through the art department on their way from design to print. Many seemingly perfect files run into roadblocks at the prepress stage because of colorspace issues: unwanted spot colors, RGB to CMYK color shifts and so on. For the record, this is not a “beginner’s” stumbling block! The fact that files show up with serious color definition issues from seasoned and degreed designers as often as from busy small business owners just trying to save on desktop design expenses tells me that the color palette can be a tricky pitfall. But it need not be difficult if you know the final intent of your file and the color definitions that process will require. (If you are creating a file that will be repurposed for many uses, it is probably best to stay within the CMYK gamut with all elements of the file.)

The Swatches Palette Basics:

As a starting point, you will need a clear understanding of the RGB and CMYK color gamuts – if you need to, check out this link. Window–Color–Swatches will pull up your palette, and by default it is set to the CMYK gamut of colors. The first four in the list cannot be removed from the palette. They are:

None: a means of removing an assigned color from an object
Paper: a nonprinting preview of your page used to simulate the color of paper you will be printing on (usually set, by default, to white)
Black: pure 100% black with no other colors added (see other definitions and uses for black – there are many! – here)
Registration: defined as 100% cyan, 100%% magenta, 100% yellow and 100% black. It will show up on every separation when the file is output and is used to color necessary printing or guide marks such as crop marks, file information, registration bullets, etc..

Think of the other colors you see in this initial palette as a beginning sample of colors you can start playing with. They are all predefined as CMYK. Double-click any of them to tweak or completely redefine the color. You can define new colors by clicking the upper right corner of the palette and choosing from the drop down menu. From here, you can access the Pantone spot color libraries as well. Just remember, keep an eye on this palette as you work and maintain control over any colors that “show up” as you place linked objects into your document.

Spot Color vs. Process Color vs. RGB color

The icons next to your colors will go a long way in visually helping to keep control of the colors defined in your final files. The column on the right shows whether the swatch is defined as CMYK , RGB or even LAB. The column to the left of this will present a circle if the color is a spot color. Will you be printing with spot color inks? Offset in 4-color process? Digitally? Being aware of this as you work and place photos, logos, or other graphic elements into your InDesign file will allow you to see if what you are creating will separate correctly, if needed, at the print stage. While you can define and control the colors of any objects or type created within InDesign, once you place elements created in other applications into your document – such as eps or ai files from Illustrator or jpg and tif files from PhotoShop (or even the dreaded gif files stolen from a website!) – they may bring in predefined colors with them that you cannot override from the InDesign color palette.

If your intent is digital or CMYK process printing, often your printer can redefine spot colors from your pdf at the prepress stage. However, you may be charged extra for this file manipulation. If your intent is a two-color or spot color printing job, then having elements defined as CMYK, RGB, or with extraneous spot colors will render your file unprintable as desired. “Separating” the digital file into the correct plates to carry the spot inks your job requires will produce multiple unneeded plates. While your printer MAY be able to redefine or correctly designate these colors at this stage, chances are they will be calling you to either request the original root files (including all the fonts, links, etc.) or asking you to correct the color conflicts and resubmit your job all over again.

Rely on your printer for advice and direction with any questions you have in designing your marketing materials. They should be able to provide you with the latest information, technical advice, and innovative ideas for print, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

December 27, 2012

2012: Our 10 Most Popular Blog Posts

This morning on a random internet search I noticed Wonderwall’s Hottest Couples of 2012 listing, and MSN’s Sports Deaths of 2012. Tis’ the season. If it’s the end of the year, it’s time for the barrage of Top 10 Lists recounting the high or low points of everything from news events to recipes, viral videos to Supreme Court decisions.

A year’s end is a good time to reflect and take stock of events before planning begins in the new year. So in that vein, here are our Top 10 blog posts from the past year, according to our monitoring of traffic at Imageblog:

Imageblog is our online newstand of conjecture, knowledge, experience and opinion about the world of print, design, marketing, technology and sustainability. Here’s hoping you will find some interesting topics in our list, or some useful information about print, design and marketing for the year ahead. Thank you for stopping by!

Rely on your printer for advice and direction with all your marketing needs. They should be able to provide you with everything from encouragement all the way to the complete design, layout, copywriting, production, multi-purposing and distribution of your marketing outreach. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

December 7, 2012

Explore Emerald in 2013 – Pantone’s New Color of the Year

The Color of the Year for 2013: Emerald.

Each December, Pantone® makes their selection. As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers and is chosen with careful consideration to the marketplace and overall consumer culture of the day.

Pantone says their choice for the new year is “a vivid verdant green” that “enchances our sense of well-being further by inspiring insight as well as promoting balance and harmony.” That’s a big job for one color! They note that green is “the most abundant hue in nature, the human eye sees more green than any other color in the sprectrum.”

I’m beginning to notice that all the Pantone Color of the Year choices seem to fit together nicely in a single palette of colors. While it is a very pleasant, organic palette I just might use on a project soon, I’d really like to see a choice from way out of left field for 2014….. something dark or unexpected to inspire some variety.

We’ve written in this blog before about “color psychology” which interprets perceptions of green as balanced, organic, rejuvenating and renewing. The association of the color with the gemstone adds an element of luxury and sophistication to the hue, but also a feeling of hardness or durability. Does PMS 3278C do it for you? Visit the Pantone website to download the color palettes for Adobe applications and begin to make emerald. the star of your next marketing campaign.

Rely on your printer for advice and direction in creating and distributing your newsletters, by mail or online. They should be able to provide you with everything from encouragement all the way to the complete design, layout, copywriting, production, multi-purposing and distribution of your periodic marketing outreach. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

November 30, 2012

New 2013 USPS Rules for Folded Self-Mailers (FSMs)

As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with mailings can attest, the USPS rules and regulations for mail piece design, sorting and delivery can be mind-boggling. In this instance, they have done a good job of giving us all plenty of notice about the upcoming changes (publishing a “final rule” providing mailers with upcoming changes back in December of 2011), and spelling out the requirements in a fairly clear manner (despite the clear-as-mud “Decision Tree Design Matrix” spreadsheet someone spent a lot of time creating). Clearly, the USPS sought to accommodate a variety of design options in these rule changes to encourage direct mail marketers and their creativity while still ensuring mail piece compatibility with automated processing. Good job, USPS!

In an attempt to summarize, here are some GENERAL highlights in this rules change:

If the FSM is secured with tabs (rather than glue dots or strips), at least two are required, and they cannot be on the “bottom”, folded edge.
The bottom of the mail piece must be a folded edge. If the piece is oblong, the short or leading edge must be the fold.
New recognition of closure methods such as glue strips on lead and tail edges. The rules define many closure methods: continuous line glue strips, glue spots, elongated glue lines, and various tab options. Some of these are dependent on what weight of paper and how many folds are used.
Panel count maximum is 12 for non-newsprint folded pieces, 24 for newsprint paper.
Allowance of a 1-to1 cut-tie ratio for all perforated lines. (This has to do with the strength of any perforated pieces so they will not separate en route).

A “Folded Self-Mailer Reference Material” guide is available on the RIBBS site. It includes helpful diagrams – often with rules this technical, a picture really is worth a thousand words. It also includes the aforementioned “Decision Tree Design Matrix,” if that works for you. You can also contact mailpiece design analysts at the USPS for guidance:

“The MDA Support Center hours of operation are Monday through Friday, between 7:00 am and 5:00 pm CST. Customers may contact the MDA Support Center by dialing 855-593-6093, or by sending a request via email to [email protected].”

It’s easy to complain about all the confusing rules when trying to learn the basic requirements for mail piece design, but if you consider all the variables that must be accomodated by the USPS when codifying exactly what can and cannot be accepted, it makes sense. Mailpieces must be compatible with processing machinery, or appropriate charges attached for other methods of handling. While we may want to know just a simple rule for folded self-mailers, they must consider all the variables that could be involved: is it closed with a tab, staple or glue strip? What size can the panels be? Is it folded top, bottom, tall, short, twice or more? How do different weights of paper affect those rules? Is there a flap; an insert or attachment? a perforated panel? When you take into account all of the design options possible, it’s pretty amazing they can present the rules in any intelligible way at all!

Rely on your printer for advice and direction in integrated marketing with direct mail. They should be able to answer all your queustions – if they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Since 2004, direct mail marketing response rates are UP 14%, while email marketing response rates are DOWN 57%.

In 2010, US companies increased sales through direct marketing to the tune of $702 billion.

Advertisers in the US spend $167 per person on direct mail, earning $2,095 worth of goods sold. That’s a 1,300% return on investment.

Non-profits gain 78% of their donations from direct mail.

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

The Swatches Palette Basics:

Spot Color vs. Process Color vs. RGB color

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

The Color of the Year for 2013: Emerald.

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

“The MDA Support Center hours of operation are Monday through Friday, between 7:00 am and 5:00 pm CST. Customers may contact the MDA Support Center by dialing 855-593-6093, or by sending a request via email to [email protected].”

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.